CIRCULAR ACTION ALLIANCE
Explainer 2,
round 2.
Version B with your notes applied. Each change is listed below; tap a time to jump to it.
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What changed
- State lines now sit behind the title text.
- Radial reveals now fill 100%, and the California outline is fully connected. Applied throughout the video.
- Title text scaled down 5% for more room around the icons.
- "Processing" changed to "Recycling" to match the VO.
- The SB 54 graphic sits in front of the California lines and knocks them out, like SB 1383.
- Each text line now starts on its VO cue and resolves at one steady pace, applied to every scene.
- Arrows moved right so they no longer overlap the packaging icons. "By 2032" and "100%" are centered.
- Tire reveal now fills completely.
- Lighter reveal now fills completely.
- Side icons and labels fade out first, then we push into the state outline and the CAA logo and text resolve at center screen.
- Box text reduced about 8%, and the right icon reveal now fills completely.